BACK TO SCHOOL, NOT FOR EVERY KID.
Save the Children
When the meaning of school supplies changes.
Child labor surrounds us—from the clothes we wear to the food we eat, and even school supplies. Through this campaign, we aim to illuminate one of the greatest injustices affecting millions of children, revealing to parents the realities behind the products they purchase for their kids.
ART DIRECTION: Emilia Manzanilla and Paulina González
COPYWRITING: Anaydeli Moreno Rosales and Madelayne Meza Leon