scroll to see my work
👀
scroll to see my work 👀
THE FRESHEST COLLECTION
NotHangover & DIESEL
Bye-bye excuses for not having more than three drinks at a party!
Let's face it: partying and drinking alcohol are all fun and games until our conscience shows up in the middle of the night, telling us it's time to stop. But what if we could do something about it?
With this campaign, NotHangover and DIESEL are bringing more than just fashion to the streets of NYC—they are giving everyone a chance to enjoy partying with no restraints.
Hello, NotHangover!
Art Direction: Jerica Chávez | Copywriting: Beatriz Ytuarte and Madelayne Meza Leon
✨Young Ones: Shortlist
scroll some more
😉
scroll some more 😉
LINES OF JOY
Dove
We live in a society where women often fear seeing their bodies and faces change over time. What they don’t realize is that these changes are a testament to their experiences, and wrinkles are simply the result of truly enjoying the little moments in life.
This campaign celebrates the 20th anniversary of Dove’s Real Beauty and reminds us of the beauty in everything we are and do.
Embracing the gift of time
✨Ads of the World: Highlight
Art Direction: Emilia Manzanilla | Copywriting: Bea Ytuarte and Madelayne Meza Leon
OUR MANIFESTO
more scrolling won't hurt
😎
more scrolling won't hurt 😎
DUOGRAILS
Duolingo
Scoring more than just a new language
We all know how hard it is to keep up with learning a new language, but when we are passionate about something, all the excuses seem to magically disappear. In this campaign, we show how Duolingo can tap into one of the biggest fandoms in the world, rewarding them with an exclusive collection of sneakers while helping them learn a new language.
Art Direction: Juan José Ocampo | Copywriting: Bea Ytuarte, Miroslava Valdovinos and Madelayne Meza Leon
✨Ads of the World: Highlight
scrolling feels nice
🤗
scrolling feels nice 🤗
BACK TO SCHOOL,
NOT FOR EVERY KID.
Save the Children
When the meaning of school supplies changes
Child labor surrounds us—from the clothes we wear to the food we eat, and even school supplies. Through this campaign, we aim to illuminate one of the greatest injustices affecting millions of children, revealing to parents the realities behind the products they purchase for their kids.
Art Direction: Emilia Manzanilla and Paulina González | Copywriting: Anaydeli Rosales and Madelayne Meza Leon
exercise your fingers
🖱️
exercise your fingers 🖱️
SPORTIFY
Spotify
Move your bod and only listen to the sounds you want.
When working out, interruptions in a music playlist can be frustrating. How can Spotify free users stay focused on their workout routines without the need to skip ads? The Sportify feature is the perfect solution they've been waiting for!
Art Direction: Juan José Ocampo and Jerica Chávez | Copywriting: Bea Ytuarte, Miroslava Valdovinos, Anaydeli Rosales and Madelayne Meza Leon
and there's music, too
🤩
and there's music, too 🤩
I first fell in love with music through singing, and I think I'm pretty good at it! While I'm no Beyoncé or Christina Aguilera, I’d definitely be a pop artist. Fascinated by music production but limited to my voice as an instrument, I decided to use AI to produce my own music.
These are some of the genres I like the most. I hope these songs make you smile!